Synthetic logo design trends in 2016

The art and science of logo design is continuously changing as businesses can now engage consumers in an increasing number of digital channels. The frequency of engagement is increasing at a rapid rate, while the quality of engagement has become more inclusive, more personal

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  1. 2016 Logo Design Forecast: Flat

Flat designs will continue to dominate and not because they look clean and forthright, but because they register well in any browsing device, especially due to SVG. They load a lot faster too. Patterns, textures, shadows, gradients will give way to simpler lines and colours. These register better in print or online, in black, grey or colour, and on any browsing device. Companies will lessen or simplify their design elements making them easily identifiable, almost iconic.

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2. 2016 Logo Design Forecast 2 :Handmade

Handmade logos speak of honesty. They somehow convey an effort to be intimate or personal. This trend has been slowly gaining ground for several years now. It is not something new. A small sketch of an arrow, or one or two scribbled letters prominently combined with some other design elements have been evident in a growing number of company logos. Some look like “hybrids.” They’re the ones that don’t look “truly” handmade but they don’t feel digital either. Such designs suggest the idea of being handmade and yes, they also do seem to register the same charm, though not on the same level.

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3. 2016 Logo Design Forecast 3: Kinetic Logos
Dynamic logos, kinetic logos or logos that change-but-remain-the-same will find greater appeal. Perhaps because the style offers freshness, or it could be because the decision of what is attractive becomes even more personal, while the need to connect to as many people as possible becomes the priority.

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This type of logo has the ability to make consumers unconsciously aware of the direction and diversification the company and brand is pursuing in real-time. The danger lies when the “kinetic” change does not “rhyme” with the core values the company has effectively communicated and has established for itself.

Think of the daily changes in the Google Doodle and you will get the idea of how this growing trend both fascinates the consumer and answers the need to present something fresh on a regular basis.

4. 2016 Logo Design Forecast 4: Negative Space
Negative space will continue to amaze. A design is something you see first, but then it speaks to you and you understand what it is saying. That is what makes a design work. If it is able to convey more than this, and the consumer is able to pick up on a deeper message, it becomes much more special. This is why negative space will continue to lure many to explore its strengths.

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The ability to communicate “more” to the consumer without adding extra elements is a challenge to a designer. To the public, it’s a welcome visual “egg hunt.”

5. 2016 Logo Design Forecast 5: Letterstacking
Letterstacking will continue to hold ground. This trend has been around for quite a while but is it not losing popularity. Perhaps it is because it draws in the consumer and challenges them to make sense out of it.

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There’s a nagging suspicion that our tendency to break down things and discover how we can rearrange them better is not the reason for this continuing trend. It may be because it offers a creative solution for logo designers to be able to present long “text” in visual bytes. It offers them a creative way to break down long messages. Whatever the reason may be, the style seems to work and has gained a foothold in logo design.

6. 2016 Logo Design Forecast 6: MonoLines
Thin Lines/Mono Weight will present itself as “the fresh, clean look”. This is the use of a line, unchanging in thickness, to design and compose the entire logo in something akin to “wire”. At first glance, this logo design style seems to run against the idea of “simplification” because of the “intricacy” of the execution.

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A deeper look, however, will result in an appreciation of its ability to present something clean, clear and outrightly “honest”, with a hint of craft (handmade). This makes it more in line with the above mentioned forecasts rather than against them.

True, it offers so much, and yet, the clean thin lines do strike you with an “honesty” that is quite refreshing. It presents a welcome break from seeing so many gradients and colours in the last few months, if not years. The use of thin lines, or lines with a consistent thickness in mono scripts, mono icons and mono crests, is a lively progression of just how strong this design style has been growing over the past few years.

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